New Apple Store app launches Thursday; here's how it will change Apple's retail operations

Apple is launching an Apple Store app.

The other major feature coming in Apple’s new app? Customer self check-out at retail stores. This is a huge deal and Apple is the first to be able to put it together.  

Refer to previous quote by Edwin Land about something only being worthwhile if seems nearly impossible. And this is how slick it will supposedly be:

Here is how this will work: after you find the item you want to buy, like an accessory, you launch the Apple Store app on your iOS device and there will be an option to buy a product in the store. You scan the product with the camera on your device in the app, click purchase, and it will charge whatever credit card is associated to your Apple ID. You then just walk out of the store. Yes, we have been told that Apple will not be checking purchases which seems hard to believe, but this self check-out option will launch Thursday worldwide at all Apple retail stores.